Adidas opens its first store dedicated to women in Dubai, Mall of the Emirates

Today adidas opens its first store dedicated to women. Located in Mall of the Emirates (MOE), the new store symbolizes the brand's commitment to empowering women in the region and creating an inclusive shopping space for women of all shapes, sizes and backgrounds.

With the new all-women store launch, adidas continues to inspire and excite female consumers and shoppers, celebrating diversity and inclusivity through bespoke experiences. The store carries collections that inspire and connect women across sports and lifestyle, including exclusive launches and key collections such as Marimekko, Stella McCartney, and Karlie Kloss. With 50% of the products committed to sustainability, everything from modest and hijab sportwear to plus-size collections are available in the space.  Shoppers are invited to explore the vast range of disruptive products in a comfortable and positive ambiance, with inspirational quotes set against a backdrop of greenery, pink hues, and gold accents.

"This store opening marks a new chapter in our continuous effort to celebrate and empower women through sport," said Vicki Fitzsimons, Senior Director Brand adidas MENA. "The new store brings a unique experience to the female consumers in the region. As we see more and more women from the Middle East and North Africa are making waves on a global scale, we are proud to bring our women's dedicated store to life for the very first time in Dubai."

Please visit adidas.com or download the adidas App to find out the latest calendar of special free-entry in-store events, opening hours, and more information on the new adidas Women's store in Mall of the Emirates.