It comes in gold, silver and space grey and you can drop it into a filled bathtub without fear.
Apple’s latest iPhone, the XS, also has a 14.7-centimetre screen that grows to 16.5cm with the XS Max. Both also have face ID technology for greater security.
There is a new formulation of its glass screen, the most durable ever for a smartphone, with organic light-emitting diodes for sharper display.
The highly anticipated unveiling of the new products from the American technology company yesterday also included a video featuring a woman running to Apple HQ through all manner of obstacles with a suitcase under her arm, to the theme of Mission: Impossible.
This paved the way for chief executive Tim Cook to arrive on stage, channelling all the vibes of Apple’s late founder, the legendary Steve Jobs, who became renowned for these annual events.
“iPhone X changed the history with 98 per cent customer satisfaction rate,” Mr Cook said. “Now we are taking it to the next level with iPhone XS. It is by far the most advanced iPhone we have ever created.”
Apple also introduced a lower-priced version of the phone, the Xr, in funky colours.
The Apple Watch Series 4 is redesigned and re-engineered to help users stay connected and manage their health in new ways.
While retaining the original design, the fourth-generation Apple Watch’s display is over 30 per cent larger and seamlessly integrates into the thinner, smaller case, while the new interface provides more information with richer detail.
It comes with an electrical heart rate sensor that can take an electrocardiogram (ECG) using the new ECG app.
“We’re thrilled Apple Watch has become an essential part of peoples’ lives,” said Jeff Williams, Apple’s chief operating officer.
In the third quarter of 2018, which ended on June 30, Apple posted an increase in revenue of 17 per cent from the same three months last year.
Global sales accounted for 60 per cent of the quarter’s revenue.
It was Apple’s best June quarter ever, and fourth consecutive quarter of double-digit revenue growth.
iPhone XS and XS Max will be available in 64, 256 and 512GB capacity starting at Dh4,229 and Dh4,649, respectively. While iPhone XR will be available in 64,128 and 256GB models in white, black, blue, yellow, coral and red starting at Dh3,179.
Customers will be able to pre-order iPhone XS and XS Max from September 14 and pre-orders for iPhone XR will begin on October 19, but so far Etisalat and du have been coy on the details.