This season, Galeries Lafayette embraces the charm of the stunning coastlines, rich cultures, diverse trends and with its latest campaign, “Mediterranean Vibes”. Embark with us on a journey into the cities of sun and sand where hidden treasures, scents, and art collide to craft the diverse and multicultural richness of the Mediterranean coast.
Galeries Lafayette has always been a leader in fashion and style and will remain ahead of the curve in innovations and trends. The SS23 collection is curated from some of the most highly coveted names in the world of contemporary fashion, including Erdem, Coperni, By Far, MM6, Rejina Pyo, Prune Goldschmid, JW Anderson, Victor & Rolf, Raf Simons, Costume National, and others. Additionally, the collection showcases Mediterranean brands like Forte Forte, Blue for Burgundy, Selma Cilek, Beatrice B, Cornelliani and much more.
One of the most unique characteristics of the “Mediterranean Vibes” is its exclusive partnership with “Kawakeb”- a Dubai based marketplace for local artists who have been invited to paint on the Galeries Lafayette’s window facade and in-store arches across the department store. This partnership is a statement to Galeries Lafayette’s commitment to supporting and promoting local and regional artists. The hand painted creations add vibrancy and energy to the store, perfectly capturing the cultural heritage of the Mediterranean through authentic objects, shapes and colors - rainbow brights, and sunset hues.
At Galeries Lafayette, we believe in celebrating the beauty and culture of different regions,” says the Menna Abdelrahman – Marketing Director “Our SS23 collection is a tribute to the stunning Mediterranean coast and the unique fashion sense it embodies, featuring designs from some of the most exciting and innovative brands in the industry.”
This season, Galeries Lafayette encourages its customers to mix and match prints and textures, embracing the effortless and carefree style of the Mediterranean hoping that they will take inspiration from the coast and let its beauty shine through fashion and home choices.
There are plenty of options available for your perfect Mediterranean Vibes summer wardrobe, ranging from printed two-piece matching sets that are great for outings in the city to playful swimsuits that are perfect for your next Cote Azure beach vacation. If you're not quite ready to go all out with bold prints and colors, you can try out the trend with oversized accessories such as head scarves, straw hats, and pearly jewelry by brands such as Sophie de Beirut, Leshka, Gaz Bijoux.
When it comes to home, this season we incorporate unique prints and stylish tableware from brands such as Vista Alegre and Easy Life in addition to featuring eye-catching vases from brands such as Gileno and Cristal de Paris . Accessorizing with refreshing elements like citrus fruits incents by Vanilla Blanc or coastal sea home fragrance by Molton Brown can complete the mood and atmosphere needed. Overall, Mediterranean home décor embraces a warm and welcoming aesthetic, bringing the beauty of the outdoors inside.
The Galeries Lafayette SS23 collection is available in-store and online now. Experience the Mediterranean Vibes trend and shop the latest collections.
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