Business of fashion--The Russian designer Gosha Rubchinskiy is stopping his Comme des Garçons-backed namesake label “as you’ve known it” and launching a new project, he announced via Instagram today.
According to a spokesperson for Comme des Garçons, the Gosha Rubchinskiy brand as currently conceived will cease to exist following the Autumn-Winter 2018 season. As a consequence, the label will not present a collection in Paris in June. Comme des Garçons is presently working with Rubchinskiy and his team to devise new ways to make and sell product, according to the spokesperson.
Rubchinskiy originally launched his label in 2008, but the skater-inflected fashion brand — born from Moscow’s youth scene – really took off after he entered into partnership with Adrian Joffe, chief executive of Comme des Garçons and director of Dover Street Market. Today, Rubchinskiy is responsible for the creative side of the brand, including the design of the collections, but the business entity and Gosha Rubchinskiy trademark are wholly owned by Comme des Garçons, which also manages its production, sales and marketing.