A one-of-a-kind Rolex Daytona known as "The Unicorn" sold at auction over the weekend for $5,937,500 million, making it the second-most expensive Rolex ever sold at auction.
Сurated by the renowned scholar Pucci Papaleo, known in the Rolex collecting community as “Mr. Daytona”, the “Daytona Ultimatum” thematic auction held by Phillips in Association with Bacs & Russo on 12 May, saw its “Unicorn” lot – the only known white gold vintage Rolex Daytona – achieve the second highest... Read More
On March 21, with 85 days to go before the first match of the 2018 FIFA World Cup™ kicks off, Hublot brought together friends of the brand to celebrate the beautiful game of football in a Match of Friendship during Baselworld 2018. Now, with 60 days to go before the 2018 FIFA World Cup™, the brand joined hands with its UAE partner Ahmed Seddiqi & Sons to bring together friends of the brand and regional football players for a return game after the tie score at Basel Two one-off teams for... Read More
TAG Heuer is proud to present the carefully curated Museum in Motion global exhibition which comes to Dubai for the last two weeks of April, and highlights heritage timepieces from the brand’s museum at La Chaux-de-Fonds. Following the positive feedback from TAG Heuer’s Globetrotter exhibition last September, Museum in Motion marks the first time these watches have left the museum and the first time the pieces have been exhibited as a group. Each exhibition is built exclusively around a... Read More
Long term supporters and friends of Chopard; Colin and Livia Firth, Julianne Moore, models and activists Arizona Muse and Noella Coursaris and Chinese singer Roy Wang came to champion the gold landmark announcement, made by Chopard Co-Presidents Caroline and Karl-Friedrich Scheufele, in front of a packed audience at Baselworld Watch and Jewellery Fair. Speaking at the event, the Co-Presidents outlined how they were able to achieve this milestone.
Chopard Ethical Gold
... Read More
The Grande Seconde Moon Black Enamel tells a story that precedes the dawn of time, harking back to when the Moon was Man’s sole measure of the passing months.
Part of the Grande Seconde collection, this model featuring a black enamel dial is to make its debut at Baselworld 2018. Enhanced with a moon phase complication, the model acknowledges the significance of the lunar cycle to watchmakers, and pays homage to the mysterious and complex choreography that links Earth to Sun... Read More
together with China's Lunar Exploration Program (CLEP), TAG Heuer, the avant-garde Swiss watchmaker and Strategic Partner and Official Timekeeper of CLEP, held a science fair focused on aerospace during the Baselworld 2018 Show, presenting the magnificent achievements of the China’s aerospace industry to the whole world.
A lion dance show with strong traditional Chinese style wowed visitors to the science fair, where Jade Rabbit, China's first lunar rover, and Long March 5,... Read More
Finding beautiful new OMEGA timepieces is a given at Baselworld, but this year, visitors to the OMEGA booth will also discover an easy and interactive way to revive the watch they already own.
Nestled between two of OMEGA's eye-catching window displays is an altogether more hands-on experience.
OMEGA's NATO strap "Pop-Up Boutique" lets customers explore, select and buy NATO straps via a digital touch screen. No watches are for sale. The interactive concept... Read More
In creating the Happy Sport, Chopard invented far more than a watch, also introducing a unique allure, a flash of brilliance, an inimitable attitude. Its only rule? Freedom. Since 1993, the Happy Sports watch has freely combined various genres: steel and diamonds, the eternal and the ephemeral. A true avant-garde visionary, Caroline Scheufele dreamed up an incredibly beautiful watch, which breaks the rules of horology. Sophisticated, yet sporty. Joyful, independent, mischievous and... Read More
Bvlgari opens 2018 Baselworld introducing the ultimate evolution of the Bvlgari saga in feminine timepieces, celebrating 100 years of jeweled ladies watches with Diva Finissima Minute Repeater. Diva Finissima Minute Repeater represents the magical union of Italian jewellery mastery and Swiss watchmaking genius. Diva Finissima Minute Repeater raises a majestic anthem to artistry by chiming the time on demand while also celebrating a century of watchmaking and jewellery expertise, masterfully... Read More
Van Cleef & Arpels will celebrate the coming of spring with a bloom of graphic flowers. Nine brand new creations in yellow gold seem to quiver in the breeze, enriching the Frivole™ collection with their combination of miniature motifs and generous flowers, mirror polishing and dazzling paved surfaces. The shimmering radiance of their corollas illuminates the skin, in homage to a season that the Maison holds dear. This year, the Frivole collection takes on a new feminine aesthetic, with... Read More