Modesh Scholarship Promotion boosts families with back to school cash prize draws

Modesh is famous for spreading joy and smiles each edition of Dubai Summer Surprises (DSS), and this year the much-loved character is once again helping parents and students prepare for the new year.

The second-ever Modesh Scholarship Programme will take place from 8 August to 4 September, with families invited to take part in the shop & win promotion to win AED25,000 to pay academic fees for school or university students and even online courses for parents too.

The ultimate Back to School giveaway, a total of AED250,000, will be shared between 10 lucky shoppers as part of the Modesh Scholarship Promotion. Customers who spend AED200 at Ibn Battuta Mall, Nakheel Mall or Circle Mall can scan their receipts at the customer service desk to enter the draw.

A wonderful promotion that helps families financially by easing the burden of paying for school fees, the Modesh Scholarship Promotion reflects the caring, happy and generous nature of Modesh and the DSS tradition of rewarding shoppers with super prizes each summer.

To help raise excitement levels among families and young fans, Modesh and Dana will make special live appearances at Ibn Battuta Mall on 11 August and Nakheel Mall on 16 August to meet shoppers and invite them to take part in the raffle promotion.

As well as helping students, Modesh and Dana will entertain fans and families with a host of fun events held across the city during DSS. Modesh World features games and rides at Dubai World Trade Centre until 28 August. Residents and visitors can explore three halls with shows, F&B and more as well as meet both Modesh and Dana. One lucky visitor will drive off in a GAC-GS5 2021 Model family car courtesy of Gargash Group when they spend AED300, with a winner announced on 28 August. Until 18 August, the Modesh and Dana Maze Wonderland at Al Khawaneej Walk will be home to adventure, fun, obstacles and more with youngsters challenged to search the maze to find Modesh and Dana. The family friendly attraction is open daily.

Organised by Dubai Festivals and Retail Establishment (DFRE), all of the stores and malls taking part in DSS follow the important health and safety rules including social distancing and the wearing of face masks.

Dubai Summer Surprises is supported by Key Sponsor RAKBANK MasterCard and Strategic Partners which include: Al Futtaim Group (Dubai Festival City Mall and Dubai Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Dubai Holding, Emirates Airline, Enoc, Etisalat, Majid Al Futtaim (Mall of the Emirates, City Centre Mirdif, City Centre Deira), Merex and Nakheel (Ibn Battuta Mall,Nakheel Mal and Circle Mall).

For more information, log onto the website mydss.ae or follow @DSSsocial for the latest information.