YSL Beauté opens flagship boutique in Dubai Mall

You love beauty products and wish to spend time in beauty paradise trying looks and personalizing your own products? Your wish is granted! YSL Beauté has just opened its first boutique in the Arabian Gulf. Located in the Dubai Mall, it is the largest surface of an YSL Beauté freestanding store.

The new flagship store is predicted to become the Gulf’s ultimate beauty destination, offering luxurious make-up and fragrance services along with a ‘Make it Yours’ area to provide customized make-up and fragrances with the trendiest product accessories.

Beauty addicts and fragrance lovers will appreciate the exclusive VIP Room, an extensive beauty services menu and a year-round calendar of stylish events designed to create the ultimate beauty experience. It is worth noting that customers at the new boutique will have access to some exclusive products, services that are unavailable anywhere else in the region.

Over and above this, visitors to the YSL Beauté boutique can sign up for a generous customer loyalty program that includes rewards, exclusive invitations and gifts. For all first-time visitors, the YSL Beauté boutique will also be giving away a free welcome gift to enhance the beauty experience.

“The more you accept your individuality, the more unique you are; thus more irreplaceable”- Tom Pecheux, Global YSL Beauty Director during a masterclass held at the new boutique.