Everything you need to know about Watches and Wonders Geneva 2024

The most important event of the watch industry calendar, Watches and Wonders 2024 is set to kick off on April 9th, 2024 at 08:30 AM Europe Time at Palexpo, Geneva. The event gains even more importance this year, and with it, all the parallel presentations, which promise us a week full of fervour. To help you plan your stay in Geneva, here’s a glimpse of what awaits next week at the heart of the watchmaking world.

MONOCHROME will, of course, be present in Geneva and will bring you live coverage of the event, as well as present the new watches introduced during the week. Independent brands have even started to pre-release selected models to whet our appetite ahead of the fair (the largest brands exhibiting at Watches and Wonders have a communication embargo until the show opens on April 9th at 08:30 Europe time). So, stay tuned, as there’s some really exciting stuff coming your way.

Note that not all of these events are open to the public. However, things are evolving in that direction for Watches and Wonders, the main event of the week, which will now be open to the public for three days, from April 13 to 15.

For Watches and Wonders 2024 edition, 54 brands will now be exhibiting their new watches. Besides the regular brands, including industry giants Rolex, Patek Philippe, Richemont or LVMH brands, several newcomers are joining Watches and Wonders with Bremont, Eberhard & Co, Artya, Gerald Charles, Norqain, Nomos or Raymond Weill. Last, H. Moser & Cie is back at the fair after a couple of years not participating.

As mentioned above, the public days program is reinforced with now three days. Without mentioning the “In the City” initiative, which aims at bringing watchmaking inside Geneva with guided tours, workshops and in-store events for example.

Which brands are at Watches and Wonders Geneva 2024?

So far, these brands have been confirmed: A. Lange & Söhne, Alpina, Angelus, Arnold & Son, ArtyA, Baume & Mercier, Beauregard, Bell & Ross, Bremont, Cartier, Chanel, Charriol, Chopard, Chronoswiss, Cyrus Genève, Czapek & Cie, Eberhard & Co., Ferdinand Berthoud, Frederique Constant, Gerald Charles, Grand Seiko, Grönefeld, H. Moser & Cie., Hautlence, Hermès, Hublot, Hysek, IWC Schaffhausen, Jaeger-LeCoultre, Laurent Ferrier, Louis Moinet, Montblanc, Nomos Glashütte, Norqain, Oris, Panerai, Parmigiani Fleurier, Patek Philippe, Pequignet, Piaget, Raymond Weil, Ressence, Roger Dubuis, Rolex, Rudis Sylva, Speake-Marin, TAG Heuer, Trilobe, Tudor, U-Boat, Ulysse Nardin, Vacheron Constantin, Van Cleef & Arpels and Zenith.

Where is Watches and Wonders Geneva 2024?

Watches and Wonders is held in Geneva, Switzerland: the world capital of luxury watchmaking and home to many of the world’s top watch brands. Watches and Wonders has expanded beyond Switzerland in recent years to Hainan and Shanghai in China. Still, Watches and Wonders Geneva remains the world’s biggest and most important watch fair, especially since the demise of Baselworld.