Swarovski's exhibition, celebrating couturiers from the Middle Esat and Asia South

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Swarovski, the global leader in cut crystal and fashion jewellery, today hosts the first ever Sparkling Couture exhibition celebrating the brand’s long-standing relationship with regional and international couture designers.

The evening event, held at Madinat Arena from 8.30pm – 12 midnight on 4^th November, will showcase exquisite collections by 35 couturiers and six jewelry and accessory labels from across the Middle East and South Asia. Each designer presents one piece, created exclusively for the event, highlighting their innovative use of Swarovski crystals.

VIP guests, press and brand partners will experience a vast exhibition of intricate couture creations along five themes: Bridal wear, Ethnic wear, Evening wear and Modest wear, as well as statement jewelry and accessory, all creatively adorned with Swarovski crystals.

Chosen for their excellence in their respective areas of design, Swarovski brings together an eclectic group of designers providing a platform to showcase innovative and collaborative designs.

“Couture is an art form that typifies our region, and in bringing together such a diverse group of designers from across the GCC with leading names from South Asia, Swarovski underscores the mélange of talent and cultures which enriches the region,” said Flemming Nielsen, Vice President Sales, Swarovski, South Asia. “With participating couturiers and accessory designers from 11 countries, it is intriguing to see the passion, attention to detail and craftsmanship that defines these designers, and the region as a whole.”

The brands participating in the exhibition are:

Modest wear:

Ajooba (KSA)
Al Shal (KSA)
Bait Hanayen (Kuwait)
Bawal (Malaysia)
Bedoon Essm (KSA)
Hanayen (UAE)
Kanzi (UAE)
Lomar (KSA)
Rabia Z (UAE)
Shadow (Kuwait)
Sharqiaa (KSA)

“It is an absolute pleasure and honour to be part of Swarovski Sparkling Couture. I am thrilled to show our heritage Emirati dress in a completely new and contemporary Couture environment,” said designer, Rabia Z.

Evening wear:

Aavva (UAE)
Fatema Al Fardan (UAE)
House of Hend (UAE)
Raghda Taryam (UAE)
Rizwan (UAE)
Zohreh Najari (Iran)

“Swarovski’s quality is impeccable; it’s unlike any other in the market and I’m incredibly honoured to be part of this event, especially because I’m placed alongside such established designers. It’s just so surreal to be part of something as monumental as this,” said Fatema Fardan.

Bridal wear:

Georges Hobeika (Lebanon)
Dar Sara (UAE)
Sebastian Gunawan (Indonesia)
Steven Khalil (Australia)
Arushi (UAE)
Bella Rêve (UAE)
Florentina (UAE)
Ziad Antoun (Kuwait)
Finale Wedding Studio (Thailand)
Iconic (Thailand)
Vatit Itthi (Thailand)
Amir Hossein Mehdizadeh (Iran)

“I truly value working with Swarovski for several reasons, namely: the beauty and quality of the crystals. I wish Swarovski even more success over the coming decades and I am proud to participate as the Guest Designer of Honor from Lebanon for Swarovski’s Sparkling Couture Exhibition,” said Georges Hobeika.

Ethnic wear:

Elan (Pakistan)
JJ Valaya (India)
Maria B (Pakistan)
Suneet Verma (India)
Tena Durrani (Pakistan)

“It is a great privilege to be part of Swarovski Sparkling Couture. It’s exciting to innovate in fashion and to creatively match the crystal developments from Swarovski with my pieces. Sparkling Couture is a glittering celebration of creativity from artists around the globe,” said Maria B.

Jewellery and accessories:

77^th (Thailand)
Amrapali Jewelry (India)
Joy Shoes (India)
Kanokkorn Lamlert (Thailand)
Mashizan Shoes (Singapore)
Sirena (Thailand)

“The Swarovski team always brings something new and fresh to the table through their creativity, ingenuity and innovation. We are thrilled to be part of an event that celebrates beauty, elegance, and sophistication,” said Mashizan Masjum of Mashizan Shoes.

Andrew Mojica, Managing Director, Swarovski Middle East said, “Today is a celebration of the incredibly talented couturiers from the across the Middle East and South Asia, and showcases the creative collaborations that we have had the pleasure of being part of many years. The Sparkling Couture exhibition perfectly encapsulates the region’s love for bespoke pieces, intricate design, and exquisite embellishments, as well as the diversity of the designers. This first-of-its-kind event gives Swarovski the platform to celebrate our long-standing relationship with the regions most respected couture designers.”