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Longines the legendary Swiss luxury watchmaker with the winged hourglass logo celebrates 185th anniversary in elegant style this year. Its history encapsulates one of the greatest Swiss watchmaking heritages born of tradition, innovation, adventure, performance and elegance. The brand has asserted its presence as official timekeeper of world championships and as partner of international sports federations. A member of the Swatch Group Ltd, the world’s leading manufacturer of horological... Read More
Caroline Scheufele, Co-President and Artistic Director of Chopard must be one of the busiest jewellery designers ever. The Green Carpet collection launched in 2014 to create high jewellery pieces from Fairmined gold, features gemstones from the Responsible Jewellery Council certified sources. She spearheads the mission to drive her industry towards more sustainable and ethical practices in a year marked by milestones. Aviamost’s Marketing Director Fady Boustany met the highly talented lady... Read More
Celebrating 100 years of precision and passion, Baselworld hosted its milestone edition this year from March 23rd to 30th at Basel, Switzerland. Marketing Director of Aviamost Fady Boustany was there to witness it all and brings readers a firsthand account.
Diamond jeweler Messika Paris celebrates a decade of its popular Move collection offered now in the XL and the XS versions. Its inspiration for the Swinging Paris necklace is the 1920’s fashion designer Madeleine Vionnet who... Read More
A culmination of passion and precision, the most important market and trendsetting show for the world’s watch and jewellery industry, Baselworld hosted its milestone 100th edition this year from March 23rd to 30th at Basel, Switzerland. From a small event featuring 29 Swiss brands in 1917, to the unparalleled leader featuring 220 Swiss brands in 2017, the show asserted its premier status. As a convention of the key players of the industry, it was the focal point of more than 106,000 buyers... Read More
THE TIME OF CHANEL
At all times, Gabrielle Chanel lived only in the present. “I don’t know how to be anywhere but in the present” she confided.
An inspired present, a time of true, strong, free creation where Gabrielle blends eras, confronts influences, remakes the new with the old, gracefully walking the tightrope stretched between the past and the future.
A visionary present fueled by audacity and intuition, work and determination—a movement that invites women... Read More
Mark life’s celebrations with Baume & Mercier’s Classima inspired from a 1940’s museum piece in its archives. Sleek in stainless steel, it features Roman numerals, a date window at 3 o’clock, and is equipped with a Swiss quartz movement. Designed for both women and men, it comes in three sizes: 40mm, 36.5mm and 31mm with a choice of steel bracelet or leather strap in intense blue or black.
On encountering an extraordinary set of emeralds, Cartier’s designers revived a papyrus... Read More
Resilience and perseverance mark the history of Saxony luxury watch brand Glashutte Original. Founded in 1845, its growth was impacted, enriched and sculpted by key world events, such as the two World Wars and their subsequent effects. It’s an inspiring tale not just of survival but also of far reaching, insightful vision benefitting the populace of an entire region in Germany and its succeeding generations. Recently, Marketing Director of Aviamost Fady Boustany was invited to visit the... Read More
Renowned Italian luxury house Bulgari hosted its annual pre-Oscars party at the Chateau Mormont in West Hollywood, California. The ambience was lit with flickering white candles while the walls were lined with magenta and purple flowers and celebrity guests like the stunning Princess Lilly zu Sayn dazzled in Bulgari’s gorgeous jewels
Untamed nature is captured in all its glory in Boucheron’s new Nature Triomphante collection. In 1858, when Frederic Boucheron opened his first boutique... Read More
Parisian luxury house Chanel pays stunning tribute to one of its famous founder’s most personal symbols, wheat in its stunning new High Jewellery collection Les Bles de Chanel. It is inspired by her childhood memories of walks with her father in the wheat fields around their home in South-West France. Fashioned in the most precious materials the collection’s pieces capture the beauty of wheat sheaves swaying in the wind in lines that recall the entire cycle of the grain. Stamped by the... Read More
Inspired by the Parisian spirit of romance and glamour, Swarovski’s new jewelry collection offers desirable pieces to gift this Valentine’s Day.
Be brilliant, be daring and prepare to fall in love with Swarovski’s new collection of jewelry celebrating an urban romance. Lustrous pavé accents blend effortlessly with blush and golden metallic tones, of-the-moment silhouettes and brilliant Swarovski cuts that dial up the glamour.
Taking center stage of the Valentine’s selection,... Read More