Bvlgari launched its new diamond icon, Fiorever

BVLGARI, the magnificent Roman jeweler presented Fiorever, an entirely new enchanting diamond collection and unveiled its new ambassador, Spanish actress, Úrsula Corberó during a global launch event hosted at the Bvlgari Resort Dubai.

The Barcelona native is a breakout celebrity on the international scene, thanks to her stellar performance in the hit Netflix series La Casa de Papel, known in English as Money Heist. Always exuding an irresistible positivity, Úrsula possesses an intrinsic Roman joy for life, a lighthearted spontaneity that makes her a quintessential Fiorever woman. Embracing la dolce vita, the Fiorever woman follows her own instinct and never compromises. 

A whimsical marriage of the Italian word for flower, fiore, and the English word forever, Fiorever establishes the flower as an official symbol of the magnificent Roman jeweler. The flower is a classic jewelry motif, one the Italian Maison has interpreted with unrivaled craftsmanship and bold creativity since the 1920s. Now Bvlgari immortalizes the flower, an emblem of the Roman passion for life, in an enchanting diamond creation.

A select group of top international media and influencers were in attendance for a very special unveiling moment created in collaboration with Japanese flower artist Azuma Makoto. Bvlgari CEO, Jean-Christophe Babin took to the stage to introduce the Fiorever ambassador, Úrsula Corberó and show an exclusive preview of the new campaign shot by Mario Sorrenti on the streets of Rome.

The mesmerizing unveiling moment was held at “La Spiaggia”, the beach of the sea horse-shaped island and was followed by a dinner party and a DJ set by Graziano Della Nebbia, who had guests dancing until the late hours of the night.

Bvlgari Brand Ambassadors Lady Kitty Spencer, Hikari Mori and Nadine Nassib Njeim, together with Gabrielle Caunesil, Matilde Gioli, Fil Xiaobai  and Chrison Wong were among the guests. Regional celebrities included Tara Emad, Diala Makki, Mahira Abdelaziz.

The collection’s signature is a wild bloom with four petals, plucked from Rome’s heritage. The gracious motif decorates many of the vestiges of the Roman Empire: the garden frescos of Villa di Livia, the sculptures of Palazzo Massimo, and the ceiling mosaics of the Santa Costanza Mausoleum, to name a few. Exclusively crafted with bold lines and everlasting diamonds, the new icon is a scintillating celebration of The Eternal City’s timeless beauty, sparkling joy and the irreverent Fiorever woman.

In the new Bvlgari campaign shot by acclaimed photographer Mario Sorrenti, the Fiorever woman is interpreted by latin actress Úrsula Corberó. The Barcelona native is a breakout celebrity on the international scene, thanks to her stellar performance in the hit Netflix series La Casa de Papel, known in English as Money Heist. Always exuding an irresistible positivity, Úrsula possesses an intrinsic Roman joy for life, solar energy, a lighthearted spontaneity that makes her a quintessential Fiorever woman.

Embracing la dolce vita, the Fiorever woman follows her own instinct and never compromises. Her days are joyful, her nights are exhilarating, and her life is a spontaneous adventure. Fiorever is her keepsake, a reminder to infuse her life with passion as resplendent and unforgettable as the singular, sparkling flower.

The free-spirited energy of Fiorever shines through the four-petal flower, glittering with the highest quality diamonds (color D-F, clarity IF-VVS). Its center is a precious solitaire from 0.10 to 0.50 carats, and around this immutable heart, the petals of each exquisite flower tilt upward, a display of Bvlgari’s trademark style of design through volume. With this sculptural quality, the bloom comes alive and tempts you to touch it, like an actual, tantalizing flower. But unlike an ephemeral bloom, the Fiorever flower is cast in gemstones renowned for being eternal and thrives perpetually in twenty-four distinctive pieces. Gathered together, they create a dream bouquet of the world’s most precious flowers, each one a jewel to be treasured Fiorever.

Fiorever new collection was inspired by High Jewelry creations introduced in 2017 and which will continue to crown the new diamond jewelry collection.