Located in Siberia, Lake Baikal is the largest, deepest, and richest freshwater lake in terms of biodiversity in the world. The annual Baikal Ice Marathon offers competitors from around the globe the opportunity to race across the frozen surface with the goal to help keep the water clean. With their participation in the 14th Baikal Ice Marathon, Carl F. Bucherer once again demonstrated a respectful attitude toward the environment and the brand’s commitment to the value of preservation.
The idea of participating in one of the world’s most difficult tests of strength and endurance was born in September 2017, when the Swiss watch manufacturer’s Executive Vice President Sales, Laurent Lecamp, and friend of the brand, renowned businessman, and four-time IRONMAN finisher Vladimir Voloshin first met at the opening of the Carl F. Bucherer boutique in Moscow, Russia. Along with the values of the watch brand itself, both men share a passion for sport, considering it a source of inner strength and inspiration that allows them to move forward innovatively while preserving traditions.
To prepare for the challenging race, Laurent Lecamp and Vladimir Voloshin, who live in different parts of the world, developed a groundbreaking formula for cooperation based on their shared outlook and values. Due to extreme weather conditions, temperatures of –31°C, and a wind speed of 108 km/h, this year’s marathon had to be cut short after 21 kilometers, turning it into a challenging half-marathon with 153 participants. Laurent Lecamp and Vladimir Voloshin both finished 56th.
The Baikal Ice Marathon marked the start of a close relationship between Carl F. Bucherer and Vladimir Voloshin. In April, Vladimir Voloshin will visit the company’s headquarters in Lucerne and the manufactory in Lengnau, Switzerland. “Being a friend of the watch brand Carl F. Bucherer is a great honor and a great responsibility at the same time,” said Vladimir Voloshin. “We complement one another perfectly because we share the same goals and values. Reliability, accuracy, and quality are extremely important to me, as these characteristics are what enable people to achieve good results in both business and sport.” Laurent Lecamp said: “Our shared experience of coping with extreme situations was unforgettable. It was proof that together, we can overcome any obstacle.”