This Ramadan, Namshi releases a poem, sharing a message of hope and solidarity with their community. In times of worldwide unrest, the company’s vision is to strengthen the spirit of Ramadan.
Each year, the company launches a new charity initiative, and this year is no different. For the first time, Namshi has partnered with the UAE-based charity, Dubai Cares, and invites customers to contribute to the cause by purchasing a limited edition T-shirt, from which 100% of profits will be donated to the charity. Priced at AED/SAR 59 per piece, the unisex t-shirt will launch online on 16 April 2020 and is designed in-house by the e-tailer’s stellar team of fashion experts and offers a modern twist on regional flavor, with a bold Arabic calligraphy pattern. Printed in gold, the text reads “life is beautiful” to re-instill a message of positivity, and to emphasize finding joy and happiness in the smaller things in life.
Sarah El-Hajji, Head of Marketing Operations & Special Projects of Namshi, said: "We are very excited to launch this initiative. As a brand, we believe in supporting and giving back to the region and this campaign really brings that message to our customers in a time where acts of kindness are most needed.
Every T-Shirt that is bought will be making a difference to many projects that Dubai Cares work on. It's a beautiful idea and a strong message to our community, sometimes it's the small gestures that make the biggest impact."
Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives, has been working towards providing children and young people in developing countries with access to quality education through the design and funding of programs that aim to be integrated, impactful, sustainable and scalable.
Available from 16 April 2020, until the end of Ramadan, Namshi will be producing 1,500 units of the t-shirt, and will donate the complete profits (AED/SAR 54,750) to Dubai Cares. The donation will help provide vulnerable children a chance to a better future through the power of education. To shop the t-shirt, download the Namshi app, available on iOS and Android.