Natuzzi Italia: A fusion of art, design, and philanthropy

By Olga_Gafurova Wednesday, 13 March 2024 2:30 PM

Natuzzi Italia: A fusion of art, design, and philanthropy

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Natuzzi Italia, the global leader in luxury furniture, proudly showcased its commitment to art, design, and philanthropy by hosting the highly-anticipated "RE-THINKING RE-VIVE" event on 8 February 2024 at its flagship store on Sheikh Zayed Road, Dubai. This exclusive collaboration with Dubai Cares, a UAE-based global philanthropic organization, brought together a constellation of esteemed personalities, including Pasquale Junior Natuzzi, Chief Creative Officer of Natuzzi Italia, and Amal Al Redha, Director of Partnerships at Dubai Cares and renowned artists Maisoon Al Saleh and Khalid Albanna, for a captivating evening.

The "RE-THINKING RE-VIVE" initiative, having garnered acclaim in London, New York, and Shanghai, made its mark in Dubai by showcasing the reinterpretation of Natuzzi Italia's iconic Re-vive armchair by the exceptionally talented Maisoon Al Saleh and Khalid Albanna. The Re-vive armchair artworks by these artists will continue to be showcased at the Natuzzi Italia Showroom, embodying the ongoing commitment to the cause of education in developing countries initiated by Natuzzi Italia and supported by Dubai Cares. Proceeds from the Re-vives sold through an auction will be entirely donated to Dubai Cares to support children and youth in developing countries with access to quality education.

Reflecting on the resounding success of the event, Pasquale Junior Natuzzi emphasized the transformative power of collaboration and art, stating, "The overwhelming response to RE-THINKING RE-VIVE is a testament to the power of collaboration and the ability of art to evoke positive change. We are proud to have hosted such an extraordinary gathering of creative minds, united in their dedication to making a meaningful impact on the world."

Amal Al Redha, Director of Partnerships at Dubai Cares, echoed these sentiments, underlining the community's commitment to education. "The success of initiatives like RE-THINKING RE-VIVE is a true reflection of what we can achieve through art. We thank Natuzzi and the participating artists for their efforts, which will strengthen our mission to transform the lives of children and youth in developing countries by providing them with meaningful learning opportunities for a brighter future,” she said.

The event featured the unveiling of two exceptional Re-vive masterpieces by Maisoon Al Saleh and Khalid Albanna, each reflecting their distinctive artistic visions. These unique artworks will be prominently displayed at the Natuzzi Italia Store, offering an immersive experience for visitors.

Maisoon Al Saleh, known for seamlessly blending Emirati tradition with contemporary artistry, expressed her thoughts on her contribution, stating, "Art has the power to transcend boundaries and create positive change. It's an honor to be part of an initiative that supports education and contributes to a brighter future for children around the world."

Khalid Albanna, an artistic pioneer, shared his reflections on the event, stating, "Art has the ability to challenge conventions and inspire change. RE-THINKING RE-VIVE allowed me to explore new dimensions in my artistic journey, and I am delighted to contribute to a cause as noble as education for the underprivileged."

The Re-vive armchair, designed by Formway Design Studio, served as a symbol of innovation and comfort throughout the event. Its Responsive Recline technology, intuitively adapting to body movements, metaphorically represented the fluidity of creativity showcased by Maisoon Al Saleh and Khalid Albanna.

As the evening unfolded, it became evident that RE-THINKING RE-VIVE transcended being a mere artistic showcase; it was a celebration of the profound impact that art and design can have on society. Natuzzi Italia and Dubai Cares expressed heartfelt appreciation to everyone who attended and contributed, reinforcing the belief that collective efforts can create lasting change and pave the way for a more equitable and educated world.

In addition to the breathtaking artworks, the Natuzzi Italia Store underwent a transformation into an immersive gallery, featuring dedicated setups that enhanced the overall experience of the RE-THINKING RE-VIVE event. The carefully curated ambiance complemented the essence of the initiative, emphasizing the seamless blend of art, design, and social responsibility.

The event garnered attention from media, VIPs, and influencers, who were captivated by the synergy of creativity and philanthropy. Guests had the opportunity to engage with the artists, explore the intricacies of the Re-vive armchair, and gain insight into the profound impact of their contributions to Dubai Cares' mission.

The Re-vive armchair stands as a testament to the marvels of innovative technologies, seamlessly blending ergonomic shapes with cutting-edge features to redefine the concept of comfort. Distinctive in its adaptability, it remains the only armchair in the world capable of adjusting to any seating position, providing users with an unparalleled experience. In its Quilted version, Re-vive elevates comfort to new heights, enveloping users in sumptuous softness complemented by an elegant decorative trim that underscores the chair's silhouette and attests to the exceptional quality of artisanal craftsmanship. The Responsive Recline feature, a weight-compensation mechanism that intuitively senses changes in body posture, sets Re-vive apart as a responsive recliner. Accompanied by adaptive armrests, 360-degree movements, and a tilting footrest, the armchair showcases a perfect balance between innovation and Italian design. Crafted by Formway Design, renowned for its commitment to rigorous design processes, aesthetic sensitivity, and environmental consciousness, Re-vive exemplifies the studio's portfolio of globally successful products, earning accolades and securing a place in the permanent collections of design museums worldwide.