Dubai based Plan b Group has successfully bid for the ‘Visit St. Petersburg’ account. The acquisition of the destination marketing initiative mandates Plan b Group to promote St Petersburg within the UAE as a choice destination for business and leisure. Additionally, Plan b Group Founder & Chairman, Harmeek Singh has been appointed as ‘Visit St Petersburg’s’ representative in the country.
“Through the ‘Visit St. Petersburg’ campaign, Plan b will do what we do best by promoting business and tourism opportunities from the UAE to the incredible city of St Petersburg. Our experience in integrated marketing services has given us this opportunity and the tie-up will see us implementing a 360-degree marketing strategy. Experiential activities will highlight the identity and uniqueness of the city and match the potential travelers’ expectations when they travel to the city,” said, Harmeek Singh, Founder & Chairman, Plan b Group.
“The fact that I have been requested to represent this prestigious entity in the UAE is nothing short of an honor,” Singh added.
“UAE is an important market for us and building positive bridges between our communities is a leading directive. Plan b’s track record of successful international and multi destination campaigns made them an obvious choice for ‘Visit St Petersburg’ and we are confident that this association will result in visible results of our plans and projections,” said, Nana Gvichia, Deputy Head of Tourism Development of St. Petersburg.
Driving tourist and business traffic into St. Petersburg with the highest return on investment is critical to building the tourism industry. There was a need for a strong partner who understands the pulse of the UAE travel market. Additionally, it was important that the service provider is capable of implementing fresh and visual ideas that will maximize the response. Fulfilling these requirements, Plan b Group will begin work on marketing activities starting immediately.
As part of the campaign directives, Plan b Group will run destination marketing campaigns, events and roadshows across UAE and other geographies in its collective footprint.
Plan b Group is UAE’s homegrown success story that stands as one of the country’s leading integrated marketing services group. With offices across the UAE, Plan b commands its presence in the UK and India as well. The Group ventured into the Russian market through its involvement in local government projects in Moscow, following which Plan b in Russia was formed with an office in St Petersburg.