Sofitel Dubai the Obelisk launched its Haute Croissanterie concept

On January 30th Sofitel Dubai the Obelisk launched its Haute Croissanterie concept, which invites Chefs around the world to reinvent the delicious French breakfast icon inspired by Haute Couture. Chef Romain Castet is participating and unveiling his croissants creations at Bijou Patisserie at Sofitel Dubai the Obelisk and celebrates 60th anniversary of Sofitel with the first 60 Pur Beurre croissants complimentary.

Where Chefs become ambassadors

The hotel has invited chefs from around the world to reinvent the delicious French breakfast icon with their own design and signature recipe reflective of the city and the culture they are based in. At Sofitel Dubai The Obelisk, chef Romain Castet (finalist in the Gault & Millau Pastry Chef of the Year contest) will propose his Green Goat, a signature croissant with avocado and local goat's cheese, at Bijou Pâtisserie.

Chef Romains special Dubai creation: The Green GOAT – Avocado cream from Mexico meets the creamy goodness of locally sourced UAE goat cheese, creating a delectable spread atop our savory croissant.

Where gifts have never been more appetizing

On January 30th, Bijou Pâtisserie at Sofitel Dubai The Obelisk will give 60 croissants to 60 lucky aesthetes – a nod to Sofitel’s 60th anniversary this year. These guests will get a scrumptious glimpse of a diverse culinary palette and a little taste of the French art of living.

Where croissants become Haute Couture

An iconic French pastry treat, the butter croissant continues to delight anyone and everyone with a sweet or savory tooth – everywhere in the world. On January 30th, World Croissant Day, Sofitel unveils its brand-new concept: the Haute Croissanterie. Initially, this unprecedented experience is launched by ambassadors from three hotels of the brand: Sofitel Dubai The Obelisk in the United Arab Emirates, Sofitel Ambassador Seoul Hotel in South Korea, and Sofitel Legend Casco Viejo in Panama. Together, they perfected the recipe of their Pur Beurre croissant promising the best croissants in town. The ambassadors have collectively trained other pastry chefs in their region to spread their excellence and savoir-faire during a dedicated week in Dubai. Thanks to these 3 ambassadors, 30 Sofitel properties will launch Haute Croissanterie. These emblematic destinations will introduce their local creations named “cultural link” croissants, to represent Sofitel, defined by its logo that is a symbol of the bond that connects cultures around the world.

Sofitel’s consultant chef, Anne-Cécile Degenne, who has trained all over the planet, came up with this original concept. A devotee of upscale establishments, she searches out high-quality products and enhances them with her unique savoir-faire. In recent months, she worked closely with the kitchen staff of three hotels selected to showcase the Haute Croissanterie. Together, these culinary teams developed new sweet and savory recipes that will be available in our pastry shops from the end of January.

Where the Haute Croissanterie can be enjoyed all year long

This exciting new concept is here to stay. Seasonally, our chef ambassadors will reveal new croissant recipes. And, thanks to monthly breakfast events, the Haute Croissanterie is sure to leave a lasting – and delicious – impression.