Sergio Rossi opens a new store at the Dubai Mall

By Olga_Gafurova Wednesday, 29 May 2024 5:56 PM

Sergio Rossi opens a new store at the Dubai Mall

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Sergio Rossi returns to the UAE and inaugurates a new 123 sqm store in Dubai Mall. The opening marks the commencement of Sergio Rossi’s partnership with local luxury brand entrepreneurs, Timeless Group.

The new boutique, located in Fashion Avenue on the 1st Floor at the Dubai Mall, is a harmonious space where the collections pay tribute to the glamour and power of women, while being sophisticated and subtle. Contemporary, bold and magnetic, the new store showcases the very latest collections of seasonal and iconic footwear, made by hand in the company’s celebrated manufacturing base in San Mauro Pascoli, Italy.

This experiential retail space pays homage to the exceptional Italian craftsmanship and to the vision of its founder. The new Sergio Rossi boutique brings the Heritage Wall concept to Dubai for the first time, a central feature in their Milan and Beijing Flagship stores. Inspired by the Gallery of Lasts, one of the three rooms in the company’s precious archive, this wall signifies the history and the extraordinary craftsmanship capabilities behind every shoe. The Heritage Wall presents a selection of original wooden shoe lasts - signed by Sergio Rossi artisans – allowing clients to feel an intimate connection with the brand.

Radiating from the heritage wall, the Spring Summer ‘24 collection is presented alongside famous timeless styles. This collection represents the creative spirit of the brand and its dedication to femininity, featuring a sophisticated, confident, and modern allure. Customers will find vibrancy of color, exquisite embellishments and design techniques that can take up to 120 steps and 14 hours for each pair of shoes to be made.

“Our new partnership with Timeless Group and the opening of our new Sergio Rossi store in Dubai Mall represent a significant milestone for the company. Together we will write a beautiful and enduring story for the Sergio Rossi brand.” comments Sergio Rossi’s CEO, Helen Wright. “We are delighted to build a deeper connection with a diverse and cosmopolitan clientele, taking inspiration from the vibrancy and momentum of this exceptional market.”

“We are thrilled to bring this iconic brand back to the region. As a company deeply rooted in the UAE’s luxury landscape, we are proud to reacquaint Dubai’s discerning clientele with such a famed name in fashion. Our commitment extends beyond just reintroducing an iconic brand; it’s about curating an unparalleled experience of elegance and sophistication. With Sergio Rossi’s exquisite craftsmanship, we aim to elevate the standard of luxury footwear in our region, ensuring that every step taken is a testament to timeless style and refined taste,” adds Samara Punjabi, CEO, Timeless Group.