Shop. Win. Celebrate! DSF 2017 kicks off today!

Celebrating its 22^nd edition, the Dubai Shopping Festival (DSF) is the largest shopping and entertainment extravaganza in the Middle East. It makes a grand start on 26 December 2016 and runs non-stop for 34 days until 28 January 2017. This year’s theme: ‘Shop.  Win. Celebrate’ brilliantly captures the spirit of Dubai’s premier event which presents unique opportunities to shop for amazing deals, win life-changing prizes and celebrate unforgettable moments at many entertainment events with family and friends.

From mega sales to shopping rewards, one-of-a-kind outdoor market and fireworks to flashmobs, this year’s five-week event is sure to hold you spellbound. Whether it’s about having fun with your family and friends or getting your hands on the hottest fashion trends, DSF is where you’ll want to be. This edition is also one of the longest in the history of DSF and presents visitors with world-class, immersive retail experiences.

Throughout DSF 2017, shoppers have the chance to win big at the DSF Mega Raffles. Among the shopping highlights of DSF 2017 is the 12-Hour Exclusive New Year Shopping, offering up to 90 per cent discounts on your favourite brands. Need some fresh air after a shopping spree? Visit Market Outside the Box (OTB), an outdoor retail environment featuring more than 80 local and international brands, live entertainment and food trucks. Get ready for a night out with Beauty District, another unique retail experience featuring beauty influencers and tutorials.

Get into DSF’s unique shopping spirit by not only popping in and out of Dubai’s endless array of stores and retail spaces, but celebrate your brand new buys, freshly inspired style, savings and rewards. Take home luxury for a bargain. Feel the city buzzing with excitement with street runways featuring Dubai’s most iconic backdrops to firework displays across the city.