The Dubai Mall’s much-awaited expansion of the Fashion Avenue is now open, welcoming more than 150 luxury brands. Connoisseurs of style will have a veritable showcase of exclusive concepts to choose from, delivered by the world’s leading luxury retailers at their flagship outlets, while many mark their Middle East debut at The Dubai Mall.

The light-filled and bright area can be reached directly from the existing Fashion Avenue via a striking lit-up archway where the Hermes store used to be.

Hermes will have its new boutique in the extension, as will Gucci, Mikimoto, Symphony and Dior boutiques as the new area will focus on high-end fashion.

Some of the stores will spread over two levels allowing for big shop fronts to get creative with elaborate window displays. This is apt, as window shopping is all many of us will be able to do in the high-end area of the world’s largest mall.

Guests can indulge in an array of exquisite culinary experiences and be pampered by the personalised luxury that awaits them with world class retail services.

With inspired architecture and a sophisticated collection of art pieces from around the world, Fashion Avenue offers a distinct, five-star experience unmatched in the region.