Harvey Nichols – Dubai unveils ‘The New You’ campaign

By Olga_Gafurova Thursday, 01 February 2024 12:24 PM

Harvey Nichols – Dubai unveils ‘The New You’ campaign

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As we step into a year jam-packed with excitement and possibilities, Harvey Nichols – Dubai unveils ‘The New You’ campaign – a celebration of fresh beginnings, bold choices, and brave styles. 

Curated to empower your New Year's resolutions, the Spring Summer 2024 collection brings together a wide lineup of the most coveted womenswear, menswear and kids wear labels along with an extensive selection of standout accessories and essential beauty items making every fashion choice a statement of self-expression and confidence.

Dive into the sartorial pool of bold colors and extravagant fabrics with a wardrobe that speaks volumes. From vivacious prints to eye-catching hues, the fashion scene for SS24 is all about standing out and celebrating individuality.


Ready for Summer

The coveted printed resort shirt takes center stage, effortlessly blending style and comfort. For the fashion-forward gentlemen, the Casablanca Cuban Collar Long Sleeve Shirt in luxurious silk promises to make a statement. Meanwhile, ladies can step into the season with grace and glamour in the Sir, Frankie Gathered Midi Dress, crafted from a sumptuous silk blend.

Liquid Gold

Dazzle and embrace the radiance of liquid gold, for this season calls for opulence beyond subtlety. Elevate your style game by seamlessly blending a Ganni golden T-shirt with a matching skirt, creating a dazzling ensemble that exudes confidence and charm. Ground the look with the undeniable edge of Sonora boots and Swing a Boyy bag over your shoulder, a glistening companion that echoes extravagance with every step. Crown your look with Missoma’s statement earrings and shield your eyes with the bold Karen Wazen sunglasses.

Sunshine Yellow 

From saturated hues to pale shades, yellow dominates the Spring-Summer collections, reflecting both feminine and masculine moods of the season.

For her, elegance meets casual chic in a Toteme dress paired with Oscar De La Renta  earrings that dance in the sunlight. Carry the day in style with the sophisticated L’alingi bag and elevate the ensemble with a Rabanne necklace. 

For the gentleman, style takes center stage with a Cardigan from The Elder Statesman and a Lanvin shirt, combining comfort and panache. Acne Studios shorts coupled with JW Anderson shoes strike the ideal balance between laid-back and refined. Seal the look with a bold Mikia necklace, adding a subtle hint of individuality.


Embrace the sizzling trend with a daring ensemble from Shona Joy, intertwining a crimson shirt and pants in a dance of passion. Pair the look with Studio Amelia's red-hot shoes and a Ruslan Baginskiy hat, adding an air of mystery and flair. Ground this scarlet spectacle with a Holzweiler statement bag and Valere earrings. 

Hues of Blues

Indulge in the captivating spectrum of blues – from the serene light shades to the vibrant punch of cobalt that promise to be a commercial triumph.She effortlessly captures attention in a Sir dress complemented by an Esse Studios shirt and tasteful Missoma earrings adding a a touch of avant-garde flair.

As for him, the embrace of blues comes to life in a one-and-done matching set featuring a Commas tank top and shorts ensemble.

Tennis Core

A fusion of cutting-edge design and sportswear aesthetics that breathes new life into the classic game. Drawing inspiration from the heritage of tennis, this athletic vibe seamlessly transitions into the realm of everyday Ready-To-Wear fusing functionality with style.

For her, the game is redefined with a Ruslan Baginskiy hat, a statement Casablanca jacket and skirt ensemble, and a relaxed Matteau shirt. Top off the look with striking Missoma earrings and a Frescobol Carioca racket. 

As for men, master the old game with an illustrated Casablanca long sleeve shirt, Commas wide leg trousers, and a distinctive Mikia bandana necklace.


Step into the refreshing palette of pastels for the SS24 where bright oranges, light blue, muted pink, and dusty green take center stage as the perfect base and accent colors. 

For the modern man looking to embrace this trend, CMMN SWDN offers a selection of vibrant shirts and tank tops that combine contemporary style with a timeless edge.  Pair these wardrobe staples with a signature cotton crochet bag from Casablanca, adding a touch of laid-back sophistication to your ensemble.

Indulge in the luxurious fragrances of Amouage crafted to encapsulate the very essence of pastel perfection, enhancing your sensory journey.

Romantic Bows

Love is in the air casting a spell of red and pink hues, love hearts, and blossoming flowers.

The Nina Ricci dress paired with Zimmermann shoes, a combination that epitomizes the essence of love and elegance with its delicate bows and timeless silhouette. Embrace the warmth of love in the Isabel Marant coat, complemented by a Marc Jacobs bag and accessories. 


Colorful Coordinates

In kids wear fashion cosmos, vibrant hues reign supreme.Coordinating your little princess's ensemble is a breeze with Zimmermann’s vibrant top and shorts combo, complemented perfectly by Sophia Webster’s playful shoes. Meanwhile, for your little man, Fendi’s trendy t-shirt and shorts duo steals the spotlight, paired effortlessly with the urban edge of Off-white sneakers.


Peach Fuzz 

Glowing in the radiance of beauty essentials , the Pantone Color of the Year, Peach Fuzz, exudes an irresistible charm.Sisley's Phyto-Blush Twist unveils a natural flush, seamlessly blending into your skin for that coveted rosy glow. Dolce & Gabbana’s Spring Peony Sheerlips Lipstick and Caramel Blush of Roses evoke an aura of timeless elegance, enhancing your lips and cheeks with delicate hues. Immerse yourself in Tom Ford’s Bitter Peach All-Over Body Spray enveloping yourself in an enchanting aura of subtle fruitiness.

Springtime Scents 

Step into the aromatic embrace of spring with fragrances that captivate the senses and define a new era of olfactory elegance. For the modern man seeking distinction, Amouage’s Lineage Eau de Parfum is a harmonious blend of refreshing springtime notes. Alternatively, indulge in the invigorating notes of Maison Francis Kurkdjian’s Aqua Media Cologne Forte, a fragrance that seamlessly blends the freshness of contemporary notes with the timeless appeal. 

For her, dive into the allure of Carolina Herrera's Amethyst Haze Eau de Parfum – a fragrance that captures the essence of blooming blossoms with a touch of mystery. Alternatively, experience the exquisite allure of Parfums de Marly's Oriana Eau de Parfum, a symphony of floral and woody notes that lingers in the air like a whispered secret.